About Us


We are a family of friends based in Dubai who came together with a common passion for doing our part to improve health and well-being in the UAE. We have slaved away in offices and we understand how difficult it can be to make healthy choices when time is limited and the candy machine is the only thing in sight.

One afternoon we were talking to Yael Meijia, who runs Baker & Spice in the Middle East. Yael has been working in the Middle East for 6 years and has a vast body of knowledge about the region, its product and how to access the best produce that the region has to offer. She has probably forgotten more about fruit than most people will ever learn in a lifetime!

We realised that we are situated in a unique part of the world with a rich history of fruit that many people don’t have the opportunity to experience and enjoy. Fruit has been growing in the Middle East forever, but with modern agricultural methods and geopolitical issues, local farmers are often overshadowed by much larger exporters who supply in bulk to supermarket conglomerates. Hence Fruitful Day was born – with a mission to bring fresh fruit to workplaces in the UAE.

Inspired by our collective vision, Managing Partner, Marie-Christine (MC) Luijckx left the world of finance in 2014 to commit her time to our new venture. Having spent 8 years working long hours in the DIFC, she is excited to launch a company aimed at improving health and happiness in the workplace. MC spent her childhood in the Netherlands, often on her grandfather’s farm, where he grew strawberries. Not surprisingly, that is her favourite fruit.

We are passionate about creating a business focused on sustainability and to ensure that we have some fun along the way. We thought a lot about the details of the business and how we can make a difference through our choices. We use recycled materials for our packaging. Our fruit is sourced in the region, with the exception of limited fruit where we feel you’ll get a better tasting product from importing from further abroad (blueberries being one exception!).

Any excess fruit left over at the end of the week is donated to labourers in DIP. We’re really excited to get UAE ready to #RebootWithFruit.

Please note all content and images on our website are owned and managed by Fruitful Day Vegetables and Fruit Trading LLC.

Our Philosophy

Whether you are a small or large business, a family or just thinking about number one, ensuring that you are regularly eating the tastiest and freshest fruit can be hard work.
It might grow on trees, but not all fruit is equal. In-season produce is fresher and tastes better. That’s because it has been naturally ripened and harvested at the right time.
Fruitful Day lovingly hand-picks and thoughtfully prepares fruit boxes in our certified facility* in Dubai Investment Park.
We deliver throughout Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah.

*We are ISO 22000:2005 HACCP certified. Yay!